Ep #013: Facebook/Meta Ads Explained: The smartest approach to dynamic creative testing & cost caps
.avif)
.avif)
.avif)
.avif)
Today we're gonna get into the nitty gritty of paid media, our strategy at Kynship, and how we implement all influencer content to get 150 plus assets.
• The difference between a good ad & a bad ad
• How to effectively launch content into ads
• Max out your ad account with dynamic creative testing
• How to maximize the efficiency of Cost Caps
• Best practices for Facebook/Meta ad account
- “If you’re gonna launch content into ads, you need to leave your ego at thedoor”-TaylorLagace
- “Don't try to outsmart Facebook's machine learning system if it gives you the opportunityto leverage it where you can't lose.”-Taylor Lagace
- “Cost Caps 101-The more creative you have, the more aggressively low you set it.”-Taylor Lagace
Cody Wittick: Twitter
Taylor Lagace: Twitter
Never miss an episode by subscribing via Apple Podcasts, Spotify, Stitcher, Google Podcasts, Amazon Music, or by RSS!
5 Ecommerce Website Optimization Mistakes That Kill DTC Growth
These five website optimization mistakes cost DTC ecommerce brands millions each year, and as margins tighten, it's important to plug the leaks.
Ecom Ad Creative: Our 3 Creative Pipelines Producing 3,000 Ads Per Month
Does growth feel like a guessing game? Learn how the top DTC ecommerce brands use financial forecasting to drive predictable growth.
Bi-weekly tips to reduce your CAC
Join thousands of DTC operators and subscribe to Cut the CAC for insights from the Bottom Line Podcast and Kynship's growth strategies.
