The Bottom Line Podcast

Honest Ecommerce Conversations On Tactics For Profitable Growth

On The Bottom Line, we cut through the noise to give you the strategies that actually work—think unit economics, ad audits, creative breakthroughs, scaling Meta ads, and influencer marketing that drives results. We’re not just talking theory here. With a track record of over $300M in revenue for brands like M&Ms, Purdy & Figg, Supergut, and Wildbird, Cody and Taylor share what it really takes to boost your profitability and scale your brand.

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Podcast

December 22, 2022

Influence Marketing Budget Calculator

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November 23, 2022

Influencer Marketing Rapid Fire

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November 9, 2022

Influencer Whitelisting: What you need to know

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Facebook/Meta Ads Explained: The smartest approach to dynamic creative testing & cost caps

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October 12, 2022

The Top 10 Reasons Why Influencer Marketing Isn’t Working For You

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September 28, 2022

Marketing Strategies For Black Friday During A Recession

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September 14, 2022

User-Generated Content: How To Get Authentic Content For Your Brand

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August 31, 2022

The Influencer Marketing Pyramid: Why One Person Can’t Do it All

Bi-weekly tips to reduce your CAC

Join thousands of DTC operators and subscribe to Cut the CAC for insights from the Bottom Line Podcast and Kynship's growth strategies.